Built to Work.
Built to Pour.

Every portfolio needs room to grow.

As Gate Eleven evolved from a branded house into a house of brands, we recognized an opportunity to reach a different customer without compromising the values that define the distillery. The goal wasn't to create a second-tier product. It was to build a brand with its own purpose, personality, and place within the portfolio.

Gear Standard Spirits was created for the people who appreciate craftsmanship without ceremony. Inspired by tools, machinery, and the pride that comes from building things with your hands, the brand celebrates hard work, reliability, and honest American spirits.

The platform launched with Gear Vodka and was intentionally designed to grow. From the beginning, the vision extended beyond a single product, creating a flexible brand architecture that could expand into Gear Rye and future expressions while maintaining a clear and recognizable identity.

Every element of the brand was built to feel straightforward and enduring. The name, visual identity, packaging, messaging, and product architecture work together to create a brand that feels equally at home behind the bar, at the job site after work, or around a backyard fire with friends.

Gear occupies a unique place within the Gate Eleven portfolio. It broadens the audience without diluting the flagship brands, proving that accessibility and craftsmanship can coexist.

Like every Bantam project, Gear wasn't created to fill shelf space.

It was created to fill a strategic opportunity.